Triggered Automations Every SMS Program Needs
As you strive to connect with your customers when and where they show interest across the customer journey, learn which SMS triggers to prioritize for an elevated strategy that earns you more engagement and maximizes ROI potential.
Read StoryDigital Marketing in 2022: Prioritize Acquisition, Identity, and List Growth
Learn how to collect better zero- and first-party data for better customer interactions.
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Top Tips for SMS Audience Segmentation
Learn how to efficiently communicate with your SMS subscriber list without wasting volume and valuable time and effort.
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Digital Marketing in 2022: Preparing for a Cookie-less World
A blog series to teach strategies to help you win with digital marketing in 2022. Part 1: The Death of Cookies.
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How Personalization Drives Better Conversions with Listrak GXP
Learn how GXP works alongside your email marketing to turboboost your email efforts and personalize the shopper experience.
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Using Transactional SMS to Boost Engagement and ROI
Explore how to optimize transactional messages to take your SMS program to the next level.
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How SMS Info Campaigns Lead to More (and Better) Customer Engagement
Learn how to use SMS Info campaigns in your mobile program.
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Why Now is the Time to Consolidate your Digital Marketing Tools
A single platform can give you the complete picture of channels, engagement, and attribution.
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SMS Marketing Best Practices: Send Frequency & Compliance
With the pandemic increasing smartphone usage (US adults averaged over three hours per day in 2020), text messages are surging in popularity.
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How Influencer Marketing Unlocks Hidden Revenue in the Beauty Space
Influencer marketing in the beauty space isn’t new, but its popularity has soared recently.
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Powering Your Mobile Marketing Campaigns with Confidence: The Importance of Working with a Tier 1 Aggregator
As a marketer, when you orchestrate your cross-channel marketing campaigns, providing the right message at the right time over the right channel to the right person is your ideal goal...
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iOS 15 Email Privacy Updates
We’re breaking down Apple’s recent email privacy announcements to help you understand and prepare for changes to engagement metrics: The Open Rate and the Read Rate.
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6 Loyalty Types That Improve Customer Engagement
6 Types of Loyalty To Improve Customer Engagement
On average, loyal customers are worth 10x as much as their first purchase. Isn’t this reason enough to focus on customer retention?!
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Why SMS is the Perfect Channel for Alert Messages
90% of text messages are opened within just 3 minutes of delivery, making Back in Stock, Price Drop, and Low Inventory messages perfect for sending through SMS.
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Using Coupons in SMS Campaigns
Are you inadvertently training your customers to only purchase with a coupon? Learn how to balance your SMS marketing calendar.
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Perry Ellis International Improves Business Agility
Perry Ellis consolidates all five brands to Listrak and doesn’t miss a beat with a rapid and smooth migration.
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Supreme Court Decision Not Necessarily Open Season for Changes to SMS Marketing Campaigns
Learn how the Supreme Court ruling in Facebook Inc. v. Duguid, et al. factors into SMS campaign updates you may be considering.
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Use SMS to Engage with Customers Post-Purchase
Given today’s high adoption of SMS marketing, leveraging text messages or a cross-channel combination of email and SMS is a best-in-class post-purchase strategy all marketers should use.
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What Makes Your SMS Subscribers Click? Learn their preferences with A/B Split Message Testing
What Makes Your SMS Subscribers Click?
Use A/B split message testing to learn your audience's text preferences to ensure lower unsubscribe rates and higher response rates.
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Leveraging Text Messaging for Shopping Cart Abandonment
Navigating compliance requirements when building your cross-channel communication strategy with Shopping Cart Abandonment text messages.
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How to Foster List Growth Quickly
An SMS program's overall growth depends on a strong list and a consistent focus on acquiring new subscribers.
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Getting Started with SMS Segmentation
Segmentation is an important strategy in any digital channel and it’s powerful within SMS to maximize volume and engagement. Learn how to segment your SMS list with these 3 strategies.
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Project Launchpad: Cross-Channel
Welcome to our Project Launchpad Blog Series. Here we are breaking down the tips, tricks, and tools you need to exceed your aggressive 2021 revenue goals.
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Automated and Recurring SMS Opportunities
As more and more brands add SMS to their digital marketing suite, it’s more important than ever to deliver the right message, to the right audience, at the right time.
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Project Launchpad: Active Personalization
Personalization is not always executed to the full extent. In 2021, we need to make personalization ubiquitous.
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