Recreating the eCommerce Experience for Le Creuset
Le Creuset has been creating highly functional, heirloom quality cookware since 1925. Their mission to inspire and empower people to make joy through cooking is apparent in their brightly colored, cast-iron pieces.
Le Creuset’s Challenges
Le Creuset felt there was a strong disconnect between the quality of their products and the design and functionality of its eCommerce site. The marketing team desired a balance between world-class content and compelling visual presentation with seamless transactional performance.
Additionally, Le Creuset wanted to:
- Provide customers with an online shopping experience as high quality as their products
- Grow a loyal customer base
- Communicate with customers more effectively online and in email
Solution Integrator, Blue Acorn, recommended Le Creuset switch to a more robust email marketing platform to support their growing eCommerce presence.
“Blue Acorn was very happy to see Le Creuset select an enterprise-level email service provider like Listrak. We knew they would benefit greatly from Listrak’s retail focused marketing technology and their exceptional creative and strategic services.” –Chris Guerra, Blue Acorn CMO
The Listrak and Blue Acorn teams worked in tandem to create an exceptional online experience for Le Creuset’s customers and provide the tools to support Le Creuset’s customer’s with recipes, content, and complementary products throughout the stages of a customer’s relationship with the brand.
The Blue Acorn Solution
Blue Acorn helped rebrand Le Creuset’s online shopping experience by integrating a modern, intuitive eCommerce site with the company’s respect for tradition and authenticity. Blue Acorn identified the opportunity to complement Le Creuset’s strong product focus with a storytelling mindset that would incorporate the human characteristic behind each product.
The Listrak Solution
Listrak recommended a suite of personalized, customer centric solutions that increases loyalty and ROI while driving customers back to the website. As an email provider, they were able to provide a more robust email marketing platform, and a support and professional service model that aligns with the growth needs of Le Creuset.
- Shopping Cart Abandonment
- Welcome Series
- Advanced Retail Segmentation