As sophisticated marketers, Mackenzie-Childs recognizes the importance of using an Identity Resolution Platform to scale revenue, onsite conversions, and list growth. Seeing the success of other Listrak clients on GXP, they decided to leave their provider and move to GXP to consolidate all data into one platform to generate optimal success.
With data all in one place, their customer experience is more personalized than before, and triggered performance has improved compared to the previous ID resolution platform.
"GXP is working incredibly well for our business. The program is driving incremental revenue above and beyond what would be expected based on other factors impacting our business."
- Lena Pawlewicz, Digital Marketing & Customer Retention Manager