About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high-quality men’s and women’s apparel, accessories and fragrances. The Company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution.

Overview

Perry Ellis International (PEI) selected Listrak after an exhaustive search for a sophisticated, enterprise partner who could bring all of their brands together into a single, integrated digital marketing platform. A rapid and smooth migration was critical for PEI so they could recognize accelerated growth quickly, and Listrak was the perfect partner to achieve this. During onboarding, Listrak’s Professional Services team takes on approximately 85% of the work required for the migration, ensuring that all data integrations and campaigns are set up, optimized, and tested for best-in-class results.

Results

PEI has recognized a 93x ROI in the last nine months under the unified platform. The Listrak team is currently strategizing with PEI on the next phase of solutions, including the recent addition of SMS, to drive continuous growth.

The Listrak team has quickly streamlined and integrated our data while simultaneously providing amazing results”
-Jay Nigrelli, SVP of Ecommerce, Perry Ellis International