Grow your Mobile Program across the customer journey - from acquisition to nurture to optimization. Learn how to accelerate list growth quickly and refine your messaging for maximum engagement and return.
Your Data Powers Your Success! Learn the types of data you should leverage to power your Listrak program, where to find meaningful data within the Listrak application, and how to use it to power other components of your digital marketing program.
Understand the business impacts of going from the pandemic - with closed retail & shipping/inventory issues to the world re-opening - now paired with inflation & recession concerns. Learn what you need to do to finish the year strong!
  1. Keep perspective of Retail’s performance in ’22 vs. ’21 and pre-pandemic ‘19
  2. Understand the current climate challenges and hear solutions with user Privacy & Identity
  3. Review the latest Retail Index/ Consumer Spending Index
  4. Synthesize it all together with recommended Holiday planning strategies and tactics
New customer acquisition is critical to the success of any business. Learn today's best practices and the capabilities within the Listrak application to help you acquire and reach new contacts.
  1. Key Focal Points
  2. Acquisition Tactics
  3. Acquisition Impact on SEO
  4. List Health Dashboard
Personalization is paramount! Learn personalization tactics you should use to improve the scalability and sophistication of your email marketing program.
  1. Personalization Pitfalls
  2. Basic: Foundational tactics to get you started
  3. Intermediate: Popular tactics to improve customer experience
  4. Advanced: Leading tactics to meet modern expectations
  5. The Power of Dynamic Content
To keep up with consumers’ changing wants and needs, we’re tracking the latest email marketing trends of 2022. Learn how to incorporate them into your digital marketing program to capitalize on the latest.
  1. Influencer Marketing
  2. Live Selling Events
  3. Buy Now, Pay Later
  4. Putting Data to Work
Breathe new life into your creative strategy with pro tips and tricks we’re sharing for email designs that increase engagement and revenue.
Topics we’ll cover:
  • Getting Seen in the Inbox
  • Saving Time with Saved Content
  • Creating Engaging Experiences
  • Designing for Dark Mode
  • And more
Subscriber Opt-In can and should occur throughout your customer journey – don’t limit it to only your website and its homepage. Learn our best-practice strategies to maximize subscriber signs ups across your owned channels.
Triggered Messages are just as critical as broadcast messages. As you strive to connect with your customers when and where they show interest across your customer journey, learn which SMS triggers to prioritize for an elevated strategy that earns you more engagement and maximizes your ROI potential.
Today, email and SMS are essential in reaching your customers and prospects. Learn how to coordinate your efforts and move away from the outdated siloed approach with Listrak's robust toolset.

The 5 Keys To SMS Success

Hosted by Patrick Murray and Haleigh Beckman

Learn how to accelerate acquisition, automation, personalization, conversations, and cross-channel orchestration to take advantage of this powerful channel.

Spring Holiday Planning

Hosted by Haleigh Beckman and Casey Sosa

Watch our Seasonal Spotlight focused on Spring, and get ahead of key buying seasons for your brand. We’re providing cross-channel strategies and messaging inspiration from Valentine’s Day through early Summer celebrations.

2023 Cross-Channel Marketing Predictions

Hosted by Karen DiClemente and Haleigh Beckman

2022 brought macroeconomic challenges to the retail industry. Learn the cross-channel marketing trends our experts believe will be prominent in 2023.