Unified 360° Profile
The importance of first-party and zero-party data is more important than ever. GXP helps you identify more of your audience and significantly increase new customers across owned channels with integrated identity resolution.
Engage audiences across devices and never miss another opportunity to connect. From smartphones to tablets and desktop computers to wearables and IoT, listen to and retarget customers as unique individuals, not as separate persons. The unified 360° profile is constantly updated as new data becomes available regardless of device. Listrak uses deterministic and probabilistic cross-device tracking to connect disparate identifiers into a unique identity.
Anonymous User Tracking
Observe, report and react to customers before they have provided a channel identity such as email or mobile number. Signals from anonymous identifiers are consumed and translated into the unified 360° profile once a linking identity path is made through continuous machine learning. This historical data allows you as the marketer to better personalize from the point of acquisition rather than starting from scratch.