Ydesign Group moved to Listrak in 2020 looking for a sophisticated partner who could provide deeper, 1:1  personalized messages which would lend a more balanced approach to their marketing communications. Their brands, YLighting and Lumens, have each experienced superior results with Listrak’s triggered solutions in a short period of time.

“Listrak has helped us immediately grow our triggered revenue and achieve a better balance between broadcast and more personalized, behavior-driven messaging.” - Anne Berger, Chief Marketing Officer, YDesign Group

By building precise, multi-message journeys such as welcome series, abandonment, alerts and post-purchase campaigns, they have quickly crushed several of Listrak’s client-driven benchmarks for RPE (revenue per email) and a triple-digit ROI over their previous provider.